Fashion lovers in Brighton, rejoice! Shelter is launching its innovative Rescue and Repair campaign, allowing you to snag stylish, pre-loved items at fantastic prices while boosting your eco credentials. Starting 1 September, this pioneering project offers not just bargains but also a chance to learn essential sewing skills to breathe new life into imperfect garments.
Did you know nearly half of our clothing ends up in household waste? With 60% of Brits unsure how to sew on a button, many of us have lost the art of mending. Shelter’s campaign aims to change that by offering easily repairable, pre-loved items at great prices in their shops across Brighton and the UK. These pieces, showing signs of wear and tear, are perfect for anyone looking to add unique flair to their wardrobe while reducing waste.
In partnership with sewing experts Della Yellow, Shelter provides step-by-step video guides for simple repairs like sewing on buttons, mending rips, and more. Each Rescue and Repair item comes with a QR code linking directly to these guides, making it easy for anyone to start mending with just a basic sewing kit.
For hands-on learning, join Shelter’s fun in-store workshops, including an expert repair session at the Western Road branch on 24 September. Booking is recommended to secure your spot in these engaging sessions.
Ian Trotter, Assistant Director (Retail) at Shelter, highlights the campaign’s impact: “We aim to deliver amazing products and experiences while supporting shared values. By reviving simple sewing skills, we empower shoppers to make impactful fashion choices.”
Share your upcycled creations on social media with #rescueandrepair and join the movement to reduce fashion waste. For those looking to make sustainable choices in all aspects of life, including housing, Sawyer & Co is here to help.
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