Brighton has been crowned the second most popular hen do destination in the UK, based on Instagram activity. A study by party organisers GoHen analysed thousands of public Instagram posts using hashtags like #brightonhendo, revealing Brighton’s allure with six thousand three hundred and eighty posts. Only Liverpool surpassed Brighton, with seven thousand four hundred and fifty-four posts, while London, Bristol, and York followed in the rankings.

So, why is Brighton such a hit for pre-wedding celebrations? It’s simple. Brighton offers the perfect blend of seaside views, independent bars, and an inclusive nightlife that makes it a go-to for hens seeking both fun and stunning backdrops for their Instagram feeds. The city’s bold aesthetic and colourful streets are a magnet for those wanting a weekend that’s as photogenic as it is memorable.

Ellie Silk, Head of Events at GoHen, highlights the shift in what hens are looking for. “Brides today aren’t just planning a weekend. They’re curating a moment they want to remember forever,” she says. Instagram has become a significant part of that planning process, making Brighton an ideal choice for its visual appeal.

While Liverpool holds the top spot, Brighton remains one of the most visually striking and unique destinations on the list. For thousands of hens across the UK, it’s more than just a place to celebrate. It’s a place to capture the moment.

If you’re considering a move to this vibrant city, we at Sawyer & Co are here to help you find your perfect home. Whether you’re drawn by the lively atmosphere or the stunning seaside, Brighton has something for everyone.

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