Brighton, our vibrant seaside city, has been recognised as one of the UK’s top five thriftiest cities. According to a recent study, Brighton ranks fifth based on how often locals search online for money-saving tips and tricks.

The research, which analysed Google data over the past year, measured the frequency of searches for terms like ‘thrift store near me’ and ‘discount codes’. With over 365 searches per 100,000 people each month, Brighton has proven its thrifty prowess, outshining major cities like Birmingham, Bristol, and Glasgow.

For those familiar with Brighton, this comes as no surprise. The city is a haven for second-hand enthusiasts, where afternoons can be spent exploring racks of vintage denim, retro sunglasses, and 1950s crockery. At the heart of this thrifty culture is Snoopers Paradise, a labyrinth of curiosities and collectables in the North Laine. With over 90 stalls offering everything from vinyl records to vintage wedding dresses, it’s a must-visit for bargain hunters.

Brighton’s streets are lined with shops celebrating reuse and reinvention. Stores like To Be Worn Again, Beyond Retro, Starfish Vintage, and Dirty Harry offer fashion that ranges from affordable to era-specific. Whether you’re searching for mod jackets, leather boots, or retro streetwear, Brighton’s second-hand shops are sure to have something unique.

But it’s not just about clothing. From vintage homeware and handmade jewellery to quirky antiques, the city’s maze of lanes is full of surprises. In Brighton, searching for a deal is less about cutting corners and more about character, expression, and individuality.

As summer approaches and households across the UK seek ways to stretch their budgets, Brighton’s appetite for second-hand finds shows no sign of slowing down. Here, being thrifty is about discovery, not sacrifice.

If you’re considering a move to this charming city, we at Sawyer & Co can help you find a home that fits your lifestyle and budget.

Image: Unsplash