Brighton has always been celebrated for its lively culture, seaside charm, and progressive values. But is it the perfect place for Gen Z to settle down? Experts at Southern Housing certainly believe so! With its unique mix of social, professional, and lifestyle perks, Brighton is rapidly emerging as a top destination for young people seeking an inclusive, dynamic environment to live, work, and thrive.

Brighton’s Gen Z Appeal

Brighton’s growing Gen Z community is reshaping the city’s identity. According to the 2021 Census, 21.6% of Brighton and Hove’s population falls within the Gen Z age range. This influx of youthful energy has propelled the city into the spotlight as a progressive, tech-savvy, and entrepreneurial hub.

“Brighton is quickly becoming a hotspot for young people, with nearly a quarter of its population made up of Gen Z,” says Vikki Walker, Director of Sales and Marketing at Southern Housing. “It offers the best of both worlds – coastal living with easy access to London. A short train ride connects you to London Victoria, and with Gatwick Airport nearby, you’re always well-connected. Beyond its convenient location, Brighton’s mix of inclusivity, innovation, and vibrant social life makes it an exciting place for young people to build their future.”

Why Brighton is Perfect for Gen Z

• Innovation and Start-Ups: Brighton is a thriving hub for digital, creative, and environmental sectors, making it ideal for Gen Z entrepreneurs.
• LGBTQ+ Friendly: Known for its inclusivity, Brighton offers a welcoming environment for all.
• Sustainability: Brighton’s commitment to green initiatives aligns with Gen Z’s passion for sustainability.
• Cultural Vibrancy: From arts to music, Brighton’s eclectic scene offers something for every creative soul.
• Affordable Housing: Schemes like Shared Ownership are helping Gen Z get on the property ladder.

With its youthful energy, progressive values, and buzzing social scene, Brighton is more than just a picturesque coastal city—it’s a dream destination for Gen Z. Whether you’re an entrepreneur, a creative, or simply seeking a city that embraces change, Brighton is ready to welcome you. At Sawyer & Co, we’re here to help you find your perfect home in this vibrant city.

Image: Unsplash